Building a community that matters

We believe in building a community that truly matters. Our vision is to empower, enrich and enhance our fellow crafters to do what they love, to be who they are and to cherish the community that we build together! We strive to shape the world in a much more artistic way to spread love, warmth and happiness with our personalised gifting options. Let's do it, together and forever!

Meet Our Founder, Kathyrn Ewers

Her love for crafting led her to establish "Primary Market," a personalized gifting brand designed to make meaningful, custom items that bring joy and a personal touch to every special occasion. Whether it's a thoughtful gift for a loved one or a unique keepsake, Kathryn’s attention to detail and love for creativity shine through in each item. Through Primary Market, she combines her entrepreneurial spirit with her deep commitment to spreading happiness through heartfelt gifts.

Meet Jae, the name behind the name!

When it came to renaming our growing venture, my four-year-old daughter stepped in with the perfect solution. She chose "Primary Market," inspired by her love for primary colors and her enjoyment of shopping at markets.

How it Started!

Kathryn's journey began during the 2020 quarantine when life as we knew it came to a halt. With limited options for shopping and a Teacher Appreciation Day gift to find for our daughter, we found ourselves in a bind. Unable to leave our home and with local businesses closed, we decided to get creative.

We potted some plants, added a charming tag, and listed them on Facebook. To our delight, local parents loved the idea and were grateful for a convenient way to pick up a thoughtful gift right from our porch.

That moment sparked something special. We realized we had stumbled upon a unique opportunity. What started with plant gifts soon evolved into a broader range of handmade items.

Wife? Mother? Teacher? Entrepreneur?

Nah! She's All-in-One!

Why Choose Us?

Gratitude

At the heart of everything we do is gratitude. We believe in appreciating the little moments and the people who make them special. Our personalized items are designed to help you express your heartfelt thanks in meaningful, lasting ways. Whether it's a gift for a loved one or a keepsake for yourself, we aim to create products that celebrate life's beautiful moments with deep appreciation.

Commitment

We are committed to crafting products that are as unique as the people who receive them. From the careful selection of materials to the precision in customization, every detail is handled with care and dedication. Your satisfaction is our priority, and we work tirelessly to ensure that every item reflects the thought and effort you’ve invested in your special occasion.

Progressive

Our approach to personalization is always evolving. We embrace innovation, using the latest technologies and trends to offer fresh, exciting designs. But we don’t just stop at aesthetics—we continually seek new ways to enhance the functionality and quality of our products. This forward-thinking mindset ensures that we’re not only meeting your needs today but also anticipating what will inspire you tomorrow.